Mulberry - Lunar New Year

To celebrate The Year of the Pig in 2019, Mulberry specially-created a game on WeChat alongside illustrative elements that were made into GIFs and animations to live across social media platforms.

Featured in Jing Daily as one of the ‘Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns’ in 2019.

Client: Mulberry
Head of Group Brand Creative: Jack Foreman Art Director & Designer: Isabella Pepe
Illustrations by Pui

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