Argos - Home Refresh

‘There’s more to Argos’ was the starting point for repositioning their Home & Furniture range as something people want, not just need. The task was to elevate the brand and make its products feel stylish and desirable.

Through bold art direction, striking stills and video concepts, we placed everyday products in aspirational and elevated settings, proving Argos could rival any competitor on style.

The campaign ran across OOH, social and owned channels, consistently building warmth and shining a new light on Argos as a destination for beautiful, design-led homeware.